The real power of marketing is not found in its individual parts but in its process
The reason I teach the marketing planning process is because following the process creates the best results. Marketing is made up of many components and a person could be an expert in any one of them. For example; graphic design or branding, communications, or even project management. Marketing is being able to put all the elements together into an appropriate plan and strategy. On top of this, marketing is sequential in that 1 should come before 2 and 2 before 3. Learning the marketing process will creately increase the likelihood of success!
